Professional Experience
Current Roles
Owner
2024 - Present
Iron Empire is an all-inclusive apparel brand dedicated to the construction industry. We proudly offer two distinct lines to meet all your needs: a rugged workwear line designed for durability and functionality, and our casual wear line that seamlessly blends style and comfort. Whether you're on the job site or enjoying some downtime, our collections ensure you look great and feel in every setting. Explore our range and equip yourself with the best in construction apparel!
Iron Empire
Co-Owner & Director of Global Marketing
2024- Present
Crane Hub Global
Crane Hub Global is your all-digital content, news, interactive publication and marketplace platform dedicated to the crane, lift, and specialized transport industry. Our mission is to connect industry professionals with the latest insights, innovations, and opportunities in the field. We provide a comprehensive hub for news updates, expert articles, and a marketplace for the best products tailored to your needs. Join us as we elevate the standards of the crane and lift community through cutting-edge digital solutions.
Owner & Director of Operations
2022 - Present
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MenuFits Family of Companies is a Full Service Marketing & Consulting Agency dedicated to specific sectors with dedicated service industries. We offer a full suite of services including SEO & SEM, Social Media Marketing and Analytics, PR, Brand Campaigns, Content Creation & Strategy, Fractional COO, CMO & CFO Services, Business Development & Advising, IT Consulting, Graphic Design, Copywriting, PPC Campaigns.
MenuFits Family of Companies
Past Experience
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Jun 2019 - Aug 2020
Used Equipment Guide
Director of Peformance Marketing | Full Time
I analyzed key metrics to optimize the effectiveness of our marketing campaigns. I made data-driven decisions to enhance campaign performance, utilized budget allocation and reported campaign performance to stakeholders.
Marketing Director | Contract
CraneTrader Magazine
Oct 2017 - Mar 2018
I was the director of marketing for the initial leadership team and that launched CraneTrader magazine & brought it to market for Sandhills Global.
Feb 2014 - Oct 2017
Crane Network
Marketing Director | Full Time
I utilizing a combination of creative vision and data-driven decision-making to analyze market trends, consumer behavior, and competitors. I developed and implemented marketing strategies that supported business growth, increased brand recognition, and increased company sales.
Professional Skillset
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Business process improvement
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Creative Strategy & Planning
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Campaign Creation, Implementation, Management & Evaluation
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Market Research & Analysis
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Brand Management
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Content Marketing & Copywriting
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Digital Marketing, SEO & SEM Keyword Targeting
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Social Media Marketing, strategy, Implementation & Management
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Email & Direct Marketing creation, Implementation & Management
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Digital Analytics & Reporting: Google Marketing Platform, & MetaSuite
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Metrics: KPI’s & OKR’s
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Customer Service & Client Engagement
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Sales Collateral Creation
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Proficiency in Canva, Adobe Design Suite, MS & Google Applications
